Friday, July 23, 2010
Paying it forward
As I begin production on the August issue of Young at Heart I'm aware of the fact that over past year + that I have been redesigning and producing the paper, it has been an exercise in learning and earning ...even if the earning has been inconsistent. The previous owner retired in April and as a result, the past three months have been about creating a whole new standard of quality -mainly in content. Before the paper was filled with articles supplied by the advertisers, it was all part of the draw to SELL a display ad, now I am working with 'an Editor' (an Editor with integrity and creative passion) we have established themes and its a whole new ball game. This past issue was on travel and great places to getaway to in Oregon. The papers have flown off the racks and we have been flooded with emails and calls complimenting our efforts.
This August issue ahead is on Pets and Ms Kitty and Maggie will be the cover girls. There have been some fantastic submissions by our readers for the best pet picture contest we are holding and I am excited to be riding this wave of production on through to my press date in a week. Thanks for all the inquires as to 'what up? ...'I have had little time over the past few months to update my blog, I have been updating the Young at Heart website, sales sheets, email blasts and redesigning the Media Kit for the upcoming fair in October. Changes indeed!