Wednesday, March 17, 2010
This past week I attended a free marketing class offered through RCC, our local community college. Thanks in part to the SBA (Small Business Administration) and private funding, it was very well attended by a wide range of individuals and impressively presented. The random diversity of local businesses and entrepreneurs was remarkable, 3 piece suits to flannel shirts, local Realtors to eclectic gardening tool inventors...and the age range of folks attending was striking too. Having worked in the advertising industry for years, PR and marketing is one of the key elements I have focused on to bring in new business for myself both as an illustrator and graphic designer as well as for my clients. What I learned in the class was not altogether surprising, one of the most extraordinary and impressive statistics in marketing centered around the social networking phenomena, and if you have missed the boat in this department its time to climb on board. Twitter and Facebook are the two most effective tools for generating FREE advertising. The class facilitator along with a slide show relayed a fascinating example of the way a new business can accumulate a "fan base" via FaceBook before their product even hits the market. I wrote in a previous blog post at the beginning of the week that I was considering setting up a page to do Digital Facebook Portraits after doing one for my new website that I am working on, and it is up. I sent out invitations yesterday and so far twenty friends have accepted ...and I will continue to blog about my headway... no pun intended, in addition I have set up a Facebook page for Joe Coble, architectural watercolor artist, and client, take a look at his amazing work.
Social networking, a riveting reason to make some assemblage art and blog about it.